Edinburgh's Tigerlily get the floral scoop from Wild's own Ian Russell

How long have you worked with Tigerlily?

I am delighted to say that Wild have been working with the team at Tigerlily for over 6 years now, and over this time we have seen many changes in floral styles, trends and colours. 

What has been your favourite install at Tigerlily and why?

hmmm… this is a tough one! There have been many installations that I’ve thoroughly enjoyed creating. However, if I must choose, I would say the festive installation that the Wild team and I created in our first year working with Tigerlily. We produced a large silver arch at the entrance complete with thousands of white fairy lights, giving it that magical Christmas feel.
I think that this has to my favourite but there are many other runners up!

What has been the most memorable install at Tigerlily and why? 

I think that the most memorable install would have to be the refit last year. Wild installed the living wall, bird cages, green fern arrangements and outside planters - all within a very tight schedule. Wild love a challenge! The olive trees were particularly memorable because they arrived so large that we needed to hire a crane to put them in place. All part of a normal days work at Wild!

What is your favourite flower to work with?

To be honest I don’t have any one favourite flower. I like to work with seasonal flowers as they tie in so much better with the what is growing around us - in our gardens and countryside. I love working with daffodils in the Spring, peonies and roses in the Summer, berries and twigs in the Autumn, and in the Winter I just love creating festive pieces with amarylis and hellebores.

Where do you find your inspiration for creating such beautiful displays?

I get most of my inspiration from what I see in nature and in the countryside so I guess it’s wilderness that inspires me. It’s in the name - Wild! My new dog Stella gets me out and about in all sorts of weather and terrain! Arrangements that appear in natural form always replicate better when doing installations, small or large.

What should brides-to-be think about when considering flowers? Are these a main part of the theme or a finishing touch?

Brides should select a florist that they feel they can get along with and include them at the early stages of the planning. It is important that flowers are considered for their seasonality, as what is in season tends to be the best flowers available at that point in time.
All areas of the wedding venue needs to be considered, and I always recommend keeping things simple – one or two colours only, this often creates the best effect. Budget can be a thorny issue as on occasion a bride’s desired theme does not match the budget they’ve set aside for flowers. At Wild we always encourage brides to be realistic and love working with them to achieve the look they want within budget.

What are the summer trends for flowers this year?The summer trends this year, as the last couple of years is peonies and roses – soft colours with a more country and organic look with the addition of green ferns and succulents.

There is a trend for houseplants such as egg plants, succulents, cacti, etc. Is there somewhere you could recommend to buy them in Edinburgh? And how best to look after them?

As we are not a retail unit we don’t sell individual plants but all the main stockists and florists would have these. Each of these houseplants have very different care requirements and so the retailer is best to offer advice.  

Anything else you wish to share about your world of blooms?

I never cease to be amazed that every day I wake up, I am going to encounter something new in the world of flowers and plants. It may be a vibrant new colour, a new variety to work with, or a unique new style that we create to display a flower or plant to suit an installation. I simply love the variety that being a florist provides me with.

Written for Tigerlily: http://www.tigerlilyedinburgh.co.uk/

Unexpected Wild


We take matters into our own hands. We’re independent, we want to be self-sufficient and we want to know more – how things work and where they come from. We are keen to recycle, upcycle and we research how to do our own DIY projects. We give nature a chance to grow wild…

Picture a room with a robust, nonchalant yet distinctly cosy look. The materials used are natural, weathered and unrefined – no frills here. “Simple” and “natural” are words that set the tone. Houseplants play an important role. To give an impression of our direct connection with nature, the plants are likely be a spontaneous collection: old ones, new ones and plants taken from cuttings. This idea is reinforced by the use of terracotta and transparent glass pots. Home accessories appear homemade, everyday utensils are transformed into practical, no-nonsense accessories. The use of white and greyed blonde wood keeps stuffiness at bay. You have a deep sense of the natural environment, but the nostalgic elements recently combined with the natural look are now few and far between. This results in a “less refined”, more authentic room than before.

Unrefined robust shapes that have a simple natural look.

The materials are natural and have a rugged or weathered look. These include: wood, canvas, oxidised metals, stone, rough concrete, rope, earthenware, terracotta, and crackle-glazed ceramics.